About Us

Who We Are

Established in 1973 in Jeddah, Saudi Arabia, by the eldest sons of Ahmed Yousef Zeinal—Mohamed, Abdullah, Hisham, and Khaled—Xenel builds on the legacy of one of the oldest Middle Eastern trading families, whose history includes the first commercial registration in Saudi Arabia.

An acknowledged innovator and leader in developing projects and companies, both regionally and internationally, Xenel has built expertise in the fields of industrial, healthcare, infrastructure, logistics, services, and real estate.

Rooted and nurtured by the profound traditions of Saudi Arabia, Xenel takes immense pride in its cherished heritage. Celebrating more than 50 years in business, the company seamlessly blends time-honored values with a forward-looking vision. As custodians of a rich legacy, Xenel acknowledges the importance of evolving with time, enabling growth and innovation while staying true to its origins and history.

By adeptly navigating the evolving dynamics of markets and landscapes, Xenel’s unwavering commitment to upholding core values enhances a professional atmosphere. Extensive engagement underscores the company’s earnest aspiration to catalyze positive transformations, with a global impact extending from Saudi Arabia.

About Us

Key Milestones

Xenel has supported the Saudi government’s vision and fostered economic and societal advancement in the Kingdom and beyond.

1970s
1980s
1990s
2000s
2010s
2020s
  • 1973
    Xenel was founded by the descendants of one of the oldest trading houses in the Middle East
  • 1975
    Founded Saudi Cable Company as the first cable company in the Middle East
  • 1975
    AECOM Arabia was established to deliver project management services for large-scale infrastructure projects in Saudi Arabia
  • 1980
    SSOC was established to manage large-scale operations and maintenance projects in the aviation sector
  • 1981
    AMI JV was formed to provide operations and maintenance services in the healthcare sector
  • 1982
    Created Hidada, which has grown to become a globally renowned steel fabrication facility in the Middle East
  • 1984
    Formed SISCO Holding, a leading full-cycle logistics and infrastructure investment company
  • 1990
    Developed Safra, the first private downstream petrochemical plant in Saudi Arabia
  • 1991
    Established Hubco as the first independent power plant in Pakistan
  • 1991
    In the aftermath of the Gulf War, Xenel, through its subsidiaries, successfully restored electricity to Kuwait City within two weeks
  • 1997
    Acquired a controlling stake in Magrabi, one of the leading specialty hospitals in the region
  • 2000
    Established LogiPoint as the first private sector bonded and re-export zone in Saudi Arabia
  • 2001
    Established Kindasa as the first private desalination plant in Saudi Arabia
  • 2005
    Created Imdad, one of the leading medical equipment companies in the region
  • 2007
    Established Red Sea Gateway Terminal as Saudi Arabia’s first private Build-Operate-Transfer container terminal
  • 2009
    Developed NATPET, a polypropylene complex in Saudi Arabia with an annual capacity of 400,000 tons
  • 2010
    A joint venture between Trican and SSOC was established to serve the upstream oil and gas sector
  • 2011
    Co-developed and built Qatrana, a 373 MW combined-cycle gas turbine power plant in Jordan
  • 2011
    Invested in Sapphire, a 212 MW combined-cycle gas turbine power plant in Pakistan
  • 2021
    Developed Abour, a 51 MW wind plant in Jordan
  • 2023
    Jusoor, a joint venture between Xenel and Saudi Ground Services, was established for the operations and maintenance of passenger boarding bridges serving several airports

Core Values

Leadership with Respect


Leadership with Respect


We exemplify respectful leadership, guiding as confident visionaries and impactful influencers.
Entrepreneurship with Responsibility
Entrepreneurship with Responsibility
We harmonize innovation with responsible management, fostering growth through stewardship and sustainability.
Partnership with Engagement
Partnership with Engagement
We embrace the dynamics of partnership and transparent engagement, actively participating in open discussions that propel progress and improvement.
Boldness with Resilience
Boldness with Resilience
We fearlessly navigate challenges, drawing strength from setbacks to drive forward.

Corporate Governance

At Xenel, we are dedicated to maintaining the highest standards of corporate governance. Our governance framework is designed to ensure accountability, fairness, and transparency in all our dealings, aligning with the best interests of our stakeholders and the long-term success of our businesses. Corporate governance is an evolving practice, and we are committed to continuously improving our governance framework and updating our policies and procedures to ensure they remain relevant and effective in achieving our business objectives.