In 1991, Xenel along with its subsidiary, AMI Saudi Arabia, founded Imdad as a medical supplies and equipment company. In 1991, Xenel along with its subsidiary, AMI Saudi Arabia, founded Imdad as a medical supplies and equipment company. 

For more than 30 years, Imdad has been at the forefront of energy-based aesthetic medicine in the Middle East, offering a wide range of products including injectables, hair technologies, skin rejuvenation, resurfacing and dermatological equipment.

The company provides solutions to over 2,100 clinics, serving them from 15 offices based in 9 countries across the region.